Louie Franchise

    There is only one franchise. He’s the guy that the entire team is built around because only he has the skills to take the game to a new level. In hip hop that guy is Toronto-based artist and producer, Louie Franchise. It’s easy to say that he’s not your typical rapper, so let’s say that Louie Franchise is a musical powerhouse with the prolific gift of storytelling. Inspired by music’s heavy hitters like Quincy Jones, Bobby Womack, Coldplay, Maroon 5, Kool G Rap and DJ Premier, to name a few, he makes music that caters to any musical taste. By combining his skills as a writer and a producer, he creates music that draws you in and opens your mind. Listeners are immediately drawn to his lyricism and musical versatility. Louie Franchise uses his full range of musical tastes, from rock to soul to hip hop to create music that touches the heart, engages the ears and expands the mind.

With hip hop being watered down for commercial appeal, Louie Franchise makes music that reminds listeners that good music means putting your heart and soul. He approaches his music the way he does a game of chess- with careful thought and consideration, knowing that once you make a move you can never take it back.

For Louie, his stories are about life, and life is like a game of chess. A single move can trap you, corner you and even kill you. On the other hand with careful thought the game can be won by the person who makes the least amount of mistakes. Through personal accounts Louie takes you through life on both sides of the game.

“In the City” is Louie’s first single. It adjusts the lens to focus on everyday life. Through his lyrics and production, “In the City” captures the struggle, strife, victories and valor of living in a concrete jungle.

Like any franchise, Louie has taken time to perfect his craft. Today he’s equipped with the beats, lyrics and stories that will take the game to a new level.